Wildgame Innovations Apple Crushed Brick Review

First Impressions of Wildgame Innovations Apple Crushed Brick

The Wildgame Innovations Apple Crushed Brick promises to bring the orchard to the deer, and as a seasoned outdoorsman, I was intrigued. Wildgame Innovations aims to make attracting deer easier and more effective with this product, touting its potent apple scent and slow-release mineral composition. I’ve used various attractants over the years, from liquid scents to granular feeds, but the idea of a pressed brick offered a unique, potentially longer-lasting approach that piqued my interest.

My property sees a decent amount of deer traffic, but I’m always looking for ways to concentrate activity in specific areas for more effective hunting and observation. I was hoping that this apple-flavored mineral lick would be a reliable way to draw deer in and establish a consistent mineral site.

Upon receiving the Wildgame Innovations Apple Crushed Brick, my first impression was its compact and manageable size. The 5 lb brick felt solid, and the aroma, while artificial, was undeniably apple-esque. It was certainly less messy than pouring out a liquid attractant.

I had considered using a mineral block from Trophy Rock, but the single, solid block seemed less immediately appealing to deer. The Moultrie Feed Station offered a similar concept, but required a separate feeder, adding complexity and cost. I ultimately chose the Wildgame Innovations Apple Crushed Brick for its simplicity, affordability (at just $4.67), and the promise of an enticing apple scent that could quickly attract deer.

Initially, I was cautiously optimistic. The aroma was strong, and the concept seemed solid, but I was curious to see if the deer would actually be drawn to it, or if it would just sit untouched in the woods.

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Real-World Testing: Putting Wildgame Innovations Apple Crushed Brick to the Test

First Use Experience

I tested the Wildgame Innovations Apple Crushed Brick on my property in central Pennsylvania, setting it up near a known deer trail about 50 yards from my stand. The area has a mix of hardwoods and thick underbrush, a prime location for deer movement. I placed the brick on a relatively flat, bare patch of ground, hoping to maximize visibility and accessibility for the deer.

The weather was damp and cool, typical for early fall in my area. I wanted to see if the brick’s scent would effectively disperse even in wet conditions. It was incredibly easy to use; I simply removed it from the packaging and placed it on the ground.

The first week, I checked the site every few days, and while I noticed some tracks nearby, there wasn’t any direct interaction with the brick. By the end of the second week, however, I started to see significant signs of activity: licks, scrapes, and clear bite marks on the brick.

Extended Use & Reliability

After a month of continuous exposure, the Wildgame Innovations Apple Crushed Brick had shrunk considerably, with deer regularly visiting and consuming it. The durability was decent, considering the price point, but it definitely disintegrated faster than a solid mineral block would have.

The brick remained effective in both wet and dry conditions, consistently attracting deer to the site. Maintaining the site was incredibly easy; I only needed to monitor the brick’s consumption and replace it as needed. Unlike granular attractants that can scatter and degrade quickly, the crushed brick format kept the attractant concentrated and accessible.

In comparison to my previous experience with liquid attractants, the Wildgame Innovations Apple Crushed Brick outperformed significantly in longevity and ease of use. Liquid attractants dissipate quickly, especially after rain, requiring frequent reapplication. The brick offered a more consistent and sustained attraction.

Breaking Down the Features of Wildgame Innovations Apple Crushed Brick

Specifications

The Wildgame Innovations Apple Crushed Brick is a pre-formed, 5 lb mineral lick designed to attract deer. It is manufactured by Wildgame Innovations, a well-known brand in the hunting and wildlife management industry. The brick is made in the USA and features a prominent apple flavor designed to entice deer.

• Capacity: 5 lb – The size is manageable and easy to transport.
• Country of Origin: USA – This assures some level of quality control.
• Apple Scent – Designed to draw deer in from a distance.
• Time-Release Minerals – Slowly releases minerals to keep deer returning.
• Ready-to-Use – Requires no mixing or preparation.

These specifications are crucial because they dictate the brick’s portability, attractiveness to deer, and its longevity in the field. The apple scent acts as the initial draw, while the minerals provide a nutritional benefit that keeps them coming back for more.

Performance & Functionality

The Wildgame Innovations Apple Crushed Brick performs its primary function – attracting deer – quite effectively. The strong apple scent initially draws deer to the site, and the mineral content encourages them to lick and consume the brick. This helps establish a consistent pattern of visitation, making it an effective tool for scouting and hunting.

A key strength is its ease of use. Simply place the brick in a desired location, and it starts working immediately. A potential weakness is its relatively quick disintegration compared to solid mineral blocks.

The product largely met my expectations. It wasn’t a miracle worker, but it did create a noticeable increase in deer activity around the designated site.

Design & Ergonomics

The Wildgame Innovations Apple Crushed Brick‘s design is straightforward and functional. The pressed brick format is easy to handle and transport, making it convenient for hunters and wildlife enthusiasts. The weight of the brick ensures it stays in place, even in windy conditions or when subjected to animal activity.

The product is undeniably user-friendly. There is no learning curve; simply unwrap and place.

Durability & Maintenance

The Wildgame Innovations Apple Crushed Brick has a moderate lifespan, depending on the intensity of deer activity. In my experience, one brick lasted approximately one month with consistent visitation.

Maintenance is minimal; simply replace the brick when it is consumed. No repair is necessary, as the product is designed to be disposable.

Accessories and Customization Options

The Wildgame Innovations Apple Crushed Brick does not come with any additional accessories. It’s a standalone product designed for immediate use.

There are no explicit customization options for the brick itself. However, it can be used in conjunction with other attractants, such as trail cameras, to monitor deer activity at the site. You could also place it near existing feeders to supplement their diet with added minerals.

Pros and Cons of Wildgame Innovations Apple Crushed Brick

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Who Should Buy Wildgame Innovations Apple Crushed Brick?

The Wildgame Innovations Apple Crushed Brick is perfect for hunters looking to attract deer to specific areas for scouting or hunting. It is also suitable for landowners seeking to provide supplemental minerals to their deer population. Casual wildlife observers who want to enhance deer sightings will also benefit from this product.

Those who should skip this product are individuals looking for a long-lasting, maintenance-free mineral supplement. Solid mineral blocks offer greater longevity, albeit at a higher price point.

A must-have accessory is a trail camera to monitor deer activity around the brick.

Conclusion on Wildgame Innovations Apple Crushed Brick

The Wildgame Innovations Apple Crushed Brick offers an affordable and effective way to attract deer. Its ease of use and potent apple scent make it a great option for hunters and wildlife enthusiasts looking to enhance deer activity in their area. While it may not last as long as other mineral supplements, its low price point justifies the occasional replacement.

The price of $4.67 is absolutely justified, given its performance and ease of use.

I would personally recommend it to anyone looking for a quick and easy way to attract deer.

Try the Wildgame Innovations Apple Crushed Brick and see the results for yourself!